Build an AI Assistant for Your Small Business
Stop guessing what to say and start using AI in a way that supports your business.
For small business owners who:
know they could be using AI
have tried it… but it didn’t quite click
want something practical, not overwhelming
You’re hearing about AI everywhere.
You’ve probably even dabbled a little with it.
But instead of saving time, it gave you something that felt…generic, off, or not quite you.
That’s not because AI doesn’t work.
It’s because it doesn’t know you yet.
When AI actually understands your business (your voice, your audience, what you actually do) everything changes. It stops sounding like a robot and starts sounding like a really helpful version of you.
Let’s have AI be something you can use, not something you have to figure out.
What This Is
This is a live, hands-on workshop where we’ll build your AI assistant together.
You’ll:
Define the key pieces of your brand (voice, audience, message)
Learn how to give AI the right context
Start building an AI assistant tailored to your business
What changes when AI actually understands your business?
Better AI results don’t start with better prompts. They start with better context.
When your assistant is trained on your voice, audience, and expertise, you can:
Create content faster
Refine website copy
Brainstorm offers and programs
Evaluate marketing and sales ideas
Get unstuck when you’re staring at a blank page
Make better decisions with a trusted thinking partner
Stop starting from scratch every time you sit down to “do your marketing”
In this workshop, you'll learn how to teach AI about your business so it can become a useful partner instead of a frustrating guessing machine.
What Happens During the Workshop
Clarify
We’ll identify the key pieces of information that make your business unique.
Document
You'll begin creating the foundational documents that help AI understand your business, audience, and voice.
Learn
You'll see how context changes the quality of AI responses and why most people struggle to get useful results.
Build
You'll leave with a framework you can continue developing into a personalized AI assistant.
What Past Participants Are Saying
What You’ll Walk Away With
Clarity on how AI fits into your business
An AI assistant trained on your business, audience, and brand voice
Reusable prompts and examples that save time
More confidence creating content and marketing materials
A trusted thinking partner available whenever you need support
By the End You’ll Have
Who This Is For
If you’re thinking, “I know this could help…I just don’t know where and how to start.”
Service providers, consultants, and small business owners
People who want to simplify their marketing
Anyone who’s tired of starting from scratch every time
Who This Is NOT For
If you’re looking for advanced tech training
If you want fully done-for-you marketing
If you’re not ready to try something new
Not Interested in DIY?
Some business owners want to learn how to build their AI assistant themselves.
Other business owners would rather have a strategic partner help create the foundation.
If you'd like an AI assistant trained on your:
Brand voice
Website content
Programs and offers
Marketing strategy
Internal processes
I offer private consulting and custom AI setup for select clients to build it for or with you.
This is especially valuable for teams that want more consistency across marketing, content creation, customer experience, and communication.
The Nitty-Gritty
📅 Wednesday, June 24
⏰ 3:00 PT
📍 Live on Google Meets
💰 $97
A practical session to help start using AI with clarity and momentum.
✅ Live 90-minute workshop + Q&A
✅ Hands-on workbook and templates
✅ Replay available after the session
✅ Notes and transcripts included for future reference
You’ll leave with your foundational documents, workbook, and a clear roadmap for continuing to build your AI assistant after the workshop.
I’m Jen Hibbits
A digital marketing strategist who helps small businesses stop random acts of marketing and build clear, connected content systems.
I use AI as a tool to support that work (not replace it) and I’ll show you how to do the same.
Questions you might be wondering (FAQs)
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Not at all. This is designed to be simple, practical, and beginner-friendly. I’ll walk you through everything step-by-step.
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Because most people are starting over every time they open a new chat.
This workshop helps you create a personalized AI assistant trained on your business so you can get more useful, consistent results.
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That’s exactly why this workshop exists. Most people struggle because they weren’t shown how to give AI the right context. We’ll fix that.
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Nope. This workshop is AI-agnostic.
The principles you'll learn apply whether you're using ChatGPT, Gemini, Claude, or another AI platform.
The real focus isn't the tool itself; it's learning how to give AI the right context about your business, audience, offers, and voice so it can produce more useful, accurate results.
During the workshop, I'll demonstrate using ChatGPT because it's the platform I use most often, but the framework works across tools. Once you understand the process, you can apply it to whichever AI platform fits your needs.
Think of it this way: We're building the foundation, not teaching a specific piece of software.
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Yes — you’ll have access to the replay so you can revisit anything at your own pace.
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You’ll walk away with a personalized AI assistant set up for your business — something you can start using right away.